KOL Specialist - Influencer Marketing (TikTok Shop)

PT SEELIGHT TREE INDONESIA is seeking a dynamic KOL Specialist - Influencer Marketing (TikTok Shop) to join our team in Cipondoh, Banten. In this role, you will drive explosive growth for our brand through cutting-edge influencer marketing strategies on TikTok Shop. You will identify, engage, and collaborate with top Key Opinion Leaders (KOLs) to create impactful campaigns that resonate with our target audience.

As a KOL Specialist, you will leverage your deep understanding of TikTok's algorithm and influencer marketing trends to develop and execute high-performance campaigns. You will work closely with our marketing team to ensure seamless integration of influencer content into our overall marketing strategy. This is an exciting opportunity to be part of a growing company and make a significant impact in the influencer marketing space.

📋 Tanggung Jawab Pekerjaan

• Identify, engage, and collaborate with top Key Opinion Leaders (KOLs) to create impactful campaigns.
• Develop and execute high-performance influencer marketing campaigns on TikTok Shop.
• Monitor and analyze campaign performance using tools like TikTok Ads Manager and Google Analytics.
• Create and distribute compelling content for KOLs, including videos, images, and captions.
• Build and maintain relationships with KOLs to ensure consistent and high-quality content delivery.
• Stay updated with the latest trends and best practices in influencer marketing.
• Provide regular reports and insights to the marketing team.
• Assist in the development of KOL recruitment and management strategies.

🎓 Kualifikasi & Syarat

• Proven experience as a KOL Specialist or similar role in influencer marketing, preferably in the fashion or retail industry.
• Deep understanding of TikTok's algorithm and influencer marketing trends.
• Strong communication and negotiation skills to build and maintain relationships with KOLs.
• Excellent content creation skills, including video editing and graphic design.
• Proficiency in using tools like TikTok Ads Manager, Google Analytics, and Canva.
• Bachelor's degree in Marketing, Communications, or a related field.
• Fluency in both English and Indonesian.
• Creative and innovative thinker with a passion for digital marketing.

🛠️ Keahlian

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